If history is our guide, search popularity is about to shoot up drastically in the coming week leading up to opening day.Searches for "mn state fair" are incredibly seasonal, and.If I change the date range to include the past 5 years, you'll see the difference clear as day. While you may think, "Wow, interest in the State Fair is at an all-time high right now," you'd again be wrong. How to correctly interpret Google Trends data According to the Google Ads Keyword Planner, that term gets an average monthly volume of 49,500 searches. Keep in mind, though, that this doesn't mean "mn state fair" is getting only 100 searches. Sure enough, when I type in "mn state fair" and look at data from the past 12 months, it shows it's at peak interest now. But, let's see what the numbers have to say. Since the State Fair couldn’t take place last year, interest in the event should be sky-high. I know, that's confusing, so let's try to clear it up with an example.Īs I write this, the Great Minnesota Get-Together is only one week away. It means that was the day your term reached peak popularity. A value of 100 does not mean there were 100 searches for your term that day. Rather, the numbers Google Trends displays are representative of the search interest relative to the highest point on the chart for a given time and region. There are plenty of people out there-smart, educated marketers included-that believe the data presented to them is reflective of actual search volume. Unfortunately, Google Trends is one of the most widely misunderstood tools on the internet. Google Trends also provides you with real-time trending queries, comprehensive demographic insights, and related queries and topics for your term. Google Trends is a powerful tool that-in their own words-lets you "explore what the world is searching." Essentially, it shows you the relative popularity of the terms and news people are searching for in Google and allows you to view whether a particular term is trending up, down, or hopelessly flatlined. If you fancy yourself to be a "Trends Wizard" then-by all means-skip ahead to the next section.įor the rest of us, let's look at what Google Trends is, what it isn't, and how to properly interpret all those colorful charts, graphs, and numbers. In this guide, we'll cover five ways in which Trends can help you make the most of your Google ads.īefore we get too far into the weeds, though, let's take a quick step back and make sure those that are newer to the tool can follow along. What a lot of digital marketers don't realize, though, is that Google Trends is an underrated tool for optimizing your search ads. You can even use Trends to settle disputes or engage in frivolous game-show-like competitions with your idiot friends. You can use it to discover a burgeoning topic for a 2,000-word blog post or 10-second TikTok video. You can use Google Trends to supplement your keyword research and help inform your SEO strategies. In fact, a quick search reveals just a handful of the many uses for this seemingly jack-of-all-trades tool. Staff authors are listed here.Like a sea of people swarming past food stalls and livestock barns at an unnervingly crowded state fair, there is simply no shortage of information out there on Google Trends. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Google says the new homepage has already launched in 28 countries, with a larger roll-out during the coming months. Google has also launched a new “story-centric” homepage that focuses on the topics currently ranking. Data-sets Published on Google’s Github Page Google says it is increasing the “breadth and coverage” of the data it is tracking for a deeper dive into niche topics in smaller geographies and, for anyone wanting to do a deeper analysis of trends data, Google is publishing data-sets for specific topics on its Github page. In addition to tracking search trends, Google is now tracking trends on YouTube and Google News, and combining data from all three areas to determine which topics and stories are gaining the most traction. “You’ll be able to track the stories most people are searching for and where in the world interest is peaking,” writes Google Trends team member Nimrod Tamir, “Explore this data by selecting any time range in the last week from the date picker.” Minute-by-Minute, Real-Time Data ”Many of these changes are based on feedback we’ve collected through conversations with hundreds of journalists and others around the world.” In its biggest update since 2012, Google Trends announced a number of new updates today, including “minute-by-minute, real-time” data, the integration of YouTube and Google News data to determine trending topics, and a refreshed homepage.Īccording to the announcement on Google’s official blog, the real-time data is based on its more than 100-billion searches being performed every month.
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